Adidas阿迪达斯

-media planning媒体策划
-communication strategy沟通策略

Following the success of the “Impossible is Nothing” campaign in early 2004, adidas returned to the Design Lab and Carat International to carry out some media research. The brief was to explore successful communication channels and ultimately propose the most effective marketing strategy for their target market- 17 year olds. The areas chosen were TV; Digital Radio; Mobile; Gaming Media; Online Media and Experiential. The results were portrayed in a video, directed and edited by the Design Lab showing non-specific subjects actively experiencing these media. It advised that maximum exposure would only be gained through a powerful communication strategy combining all of these media. The video was shown at the adidas internal marketing conference in Washington DC.